Get comfy as I’m about to share some golden tips that can help optimize getting your social media content shares. But, before jumping into the juicy stuff, let’s talk about what happens in the background when an audience member shares a post across your various social networks.
Your Audiences’ Motivation to Share Content on social media
The science for what truly motivates people on social media is not fully understood yet. However, researchers have observed several psychological triggers that inspire people to become engaged:
People love the feeling of being liked. When people share something with their followers, they feel worthy enough and are encouraged to provide insightful thoughts and words for others to read.
It is a powerful feeling to touch many lives via social media accounts, especially in these years of isolation.
We are all social beings outside of a relationship – work, family, and friends. We’ve moved on to digital content to keep us in touch with others more effectively and frequently. It is not uncommon to have several “friends” on various social networking sites. Now how deep are those conversations – that’s a different topic.
We are social beings of the Digital Age. Nurturing relationships with others through technology is easier than ever!
Social Media can be utilized to show your support in causes that matter most to you, whether it’s politics or policies. You can become an integral part of something greater than yourself by showing support.
When all is said and work is done, people use social media to kick back.
Entertaining content brings out a good laugh or a smile. The smile extracting content could be a funny meme, an exciting reel, story, video, fantastic music, or anything else that might entertain even the most hardcore busy bees!
Seeing the users’ motivation is a good starting point for creating content that will create an association that inspires users to become more involved with your digital product or service.
Check out the top 5 ways to get people to share your content.
Getting your Content Shared On Social Media
1. Your audience is always the centre of your content.
Before you create or share content, first ask yourself if it’s something your audience will enjoy it. Remember, your audience is always the focus of your content.
Act like a baker.
When baking, always consider the people that will be eating it!
The ingredients you’re going to put into a cake or dessert are for other people to enjoy, not just for you, so make sure your yummy creations that ravishes them.
Before ever creating or sharing content, think about your audience: ask yourself if what you are making is something they might share with their friends or audience? Once you have some ideas, get the opinions of the people who matter most – your target market. The feedback will generate engagement with your audience and give you unique insight into what they want because they tell directly and clearly how they feel.
Next, I’ll write another blog on getting to know your audience.
2. Premium Quality Content
Make sure that the content you want to share is the best it can be.
High-quality content will always perform better with your audience. Just because it’s easy to ‘skim over’ points on a chart or image doesn’t mean it’s not worth taking the time to research and make sure they’re relevant.
People prefer longer content in general, so try focusing on that sort of approach rather than short posts where you have a picture, headline, but nothing much inside!
3. Structure Your Content
Your audience reads fast and often gets distracted, so make it as easy as possible for them to understand what they’re looking for.
Highlight the essential takeaways in your content by using well-formatted lists and headers (use H1, H2 tags where appropriate) that aren’t so long that they’ll turn off readers.
4. Enrich Your Audiences Lives
Content that is informative and helpful will keep readers consuming your content.
If your writing can help someone solve a problem or offer advice on what’s best in a particular situation, it will show readers you understand them and their needs.
People are always looking for content that they can repeatedly and easily apply in practice.
If you want subscribers to come back again and again, offering this kind of content is the key to engaging them with your brand.
As long as you’re focused on providing helpful information, then the chances are good that people will distribute your content freely because they believe in what you have to say and know it works.
5. Spark Off Emotion
“There are only two types of art: good and bad,” as Monet said, while marketers say: “There are only two types of marketing campaigns: viral and non-viral.”
You’re probably asking what makes content go viral? Great content uses emotions like happiness, anger, or sorrow to engage people.
Do you remember the #ItCanWait campaign from a few years ago?
It tells a story and illustrates to its users how important it is never to text while driving. It’s not only eye-catching but also relatable to everyone who uses their smartphone daily.
Or take the #LikeAGirl campaign started by Always. It explores society’s perception of women.
By focusing on genuine storytelling and user engagement instead of only corporate messaging and marketing strategies, the Always brand extended its reach genuinely.
You might be tempted by others’ successes and wonder why your content isn’t shared more often, don’t let these thoughts distract you from creating personalized content for your audience.
Embrace social sharing as much as possible throughout your content and do what works best specifically for your niche.
Bonus tip to share content on social media:
Create Videos, Reels, Live Streams
Video has quickly become the content of choice for many online entrepreneurs and content consumers. It’s quick and easily consumable. Yet keep in mind not everyone watches videos. Some like to read or listen or do a bit of both. Multitasking is a b*j*itch.
Find your unique social media voice and stand out from the crowd.